Shelley Long Eddy (also known as Shelley Christie Long and as Shelley Christie Eddy) of Atlanta Georgia a stockbroker formerly registered with PeachCap Securities Inc. is referenced in a customer initiated investment related FINRA securities arbitration claim where the customer sought $34,164.99 in damages founded on accusations that Eddy made omissions and misrepresentations to the customer regarding a managed account. FINRA Arbitration No. 20-02276 (July 7, 2021). The claim alleges that unsuitable investments were held in the customer’s account because of the stockbroker.
Eddy has been identified in six additional customer initiated investment related disputes regarding allegations of her wrongdoing while employed by PeachCap Securities, PeachCap Tax and Advisory LLC, Peachtree Capital Corp and Ameriprise Financial Services Inc. FINRA Public Disclosure reveals that a customer filed an investment related complaint concerning Eddy’s conduct in which the customer requested $8,405.00 in damages based upon accusations of an unsuitable variable annuity sale by Eddy when she was associated with Ameriprise Financial Services. The complaint alleges that Eddy made misrepresentations in reference to an insurance feature.
On September 28, 2016, another customer filed an investment related complaint regarding Eddy’s conduct where the customer sought $10,040.00 in damages supported by allegations of unsuitable trading resulting in damages. On May 15, 2020, a different customer filed an investment related complaint concerning Eddy’s activities in which the customer requested $18,000.00 in damages founded on accusations that Eddy made misrepresentations regarding direct investments including limited partnerships and direct participation programs. According to the complaint, the customer had been charged excessive fees for investing in those alternative investments.
Eddy is also the subject of a customer initiated investment related written complaint on May 15, 2020 where the customer sought $50,000.00 in damages based upon allegations of sales practice violations at PeachCap including misrepresentations relating to DPPs and LPs. The complaint alleges that direct investments were unsuitable.
On May 18, 2020, another customer filed an investment related complaint involving Eddy’s conduct in which the customer requested $48,496.70 in damages supported by accusations of the stockbroker making omissions and misrepresentations in regard to the customer’s managed accounts at PeachCap. FINRA Arbitration No. 20-01456. According to the claim, Eddy executed unsuitable and unauthorized trades resulting in damages.
Eddy is referenced in an additional customer initiated investment related FINRA securities arbitration claim which was settled for $5,000.00 in damages founded on allegations including account mismanagement between 2015 and 2017. FINRA Arbitration No. 19-03552 (Mar. 3, 2021).
Eddy has been registered as a stockbroker of PeachCap Securities since March 17, 2015 and registered as an investment adviser representative of PeachCap Tax and Advisory since August 10, 2017.