Sign of the Financial Industry Regulatory Authority

E.J. Sterling LLC (now known as Allied Millennial Partners LLC) a brokerage firm headquartered in New York New York has been censured by FINRA based upon the firm’s consent to findings that the firm failed to adequately supervise its business to detect and stop unsuitable trades from being executed in customers’ investment accounts. Letter of Acceptance Waiver and Consent No. 2015043310801 (Apr. 27, 2018).

According to the AWC, the firm was subject of a FINRA examination in reference to the firm’s trading activity between January of 2014 and July of 2016. Apparently, FINRA discovered that excessive trading occurred in thirty-three of the customers’ accounts, where cost-to-equity ratios in those accounts ranged from twenty percent to one hundred fifty-four percent and turnover rates ranged between twenty and one hundred forty.

The firm’s Chief Compliance Officer, SC, reportedly utilized exception reports to determine when trading appeared to be excessive in customer accounts. The AWC stated that in situations where SC would detect excessive trading, he would occasionally send activity letters to customers so that customers could confirm that they understood and consented to the amount of trading in their accounts. Apparently; however, SC failed to inform FINRA about the criteria he utilized to determine when to send those activities letters.

The AWC stated that SC’s activity letters revealed that the customer’s response was required within thirty days, otherwise the customer’s account transactions could be limited to liquidations. Apparently, a sample of forty-one accounts had been reviewed by FINRA staff where activity letters were disseminated to customers; however, approximately half of the customers who failed to respond by the thirty-day deadline did not receive any restrictions on the trading in their accounts.

FINRA concluded that the firm’s supervisory failures caused the firm not to identify the excessive trading in customer accounts. Consequently, FINRA found the firm’s conduct violative of FINRA Rules 2010 and 3110 as well as National Association of Securities Dealers (NASD) Rule 3010.

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